深川七福神巡り
Fukagawa Shichi Fukujin Meguri (Walking Tour of the Fukugawa 7 Gods of Good Luck)
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I hope everyone had a safe and happy (and delicious) winter holiday. I’ve been out of the country and haven’t updated JapanThis! for a few weeks. Did you miss me?[i]
At the beginning of every new year, Mrs. JapanThis and I do a traditional walking tour of the 七福神 shichi fukujin the seven gods of good luck. There are shichi fukujin walks all over Japan. This kind of pilgrimage[ii] seems to have begun in the late Muromachi Period (1333-1573)[iii]. The practice was brought from Kansai to Kantō and grew in popularity during the Edo Period when most of the old temples and shrines associated with the 7 gods of good luck had become settled. Prior to the Edo Period, the exact set of deities wasn’t standardized. This lack of standardization has resulted in some shichi fukujin walks including an 8th deity of varying provenance. Occasionally, you’ll actually see a 八福神巡り hachi fukujin meguri walking tour of the 8 gods of good luck. But more often than not, these are a distinct set of 7 deities and when represented in a group, they should be immediately recognizable by any Japanese person[iv]. Anyways, as most of the shichi fukujin pilgrimages became settled in the Edo Period and the popularity of these walks during the new year holiday increased, it should be no surprise that most of these are found in the heart of Edo. There are more than 20 possible shichi fukujin walks in Tōkyō alone[v].
Tōkyōites walk a lot, but in the Edo Period, people walked everywhere and for much greater distances – even in the dead of winter. An average pilgrimage in Tōkyō will require anywhere from 2 to 3½ hours of walking. Every route is unique, but generally people do it from Jan. 1st to Jan. 6th[vi]. Each route is well-organized and you can buy 七福神色紙 shichi fukujin shikishi stamp board for about ¥1000 (roughly $10) and at each stop you can get a stamp for ¥100 or ¥200 (roughly $1 or $2). Temples and shrines that are not major destinations are usually closed except for special events, so the week or two after the new year is big business for them. That’s why the routes are well-marked with flags and there are maps available everywhere.

Here you can see the name of each shrine/temple in black and then a red ink stamp pressed over it confirming that you actually visited the temple/shrine.
At the bottom, in gold, you can see the 7 gods of good luck riding on the the takarabune “treasure ship.”
Awwwww yeah.
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Today is the first day that most Japanese companies started work after the holiday, so there were two kinds of people we mostly encountered: salarymen and old people. As it was the first day back at work for most Japanese companies, people are still feeling pretty lazy and any excuse to get out of the office and walk around is welcome and so groups of co-workers tend to be permitted to visit a shrine near the office to pray for success in business. I doubt they’re allowed to do the whole shichi fukujin meguri, but visiting a shrine dedicated to a god of good luck makes much more sense than visiting a shrine for, say, 安産 anzan safe delivery of babies. There are lots of old people because… well, they don’t have to work and Japan is just crawling with old people anyways.
I’m not going to go into detail about each of the 7 gods because you can look them up in Wikipedia or here is a nice description of them. But I am going to list each of the 7 gods and the shrine or temple with which they are affiliated. Now, I say affiliated because many times these gods are not the main deity venerated at a certain temple or shrine – they may be part of a small shrine attached to another larger religious structure[vii]. As it so happens, except for 1 structure, most of the sites of the shichi fukujin in Fukagawa are very minor, simple buildings. They’re probably only open a few days a year to perform certain religious duties and the rest of the year, the family who owns the property is engaged in other work that has nothing to do with the temple/shrine[viii]. Keep in mind that this list is for Fukagawa only, the names of the temples and shrines of another course will be totally different.
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Name |
Domain |
Shrine/Temple Name |
Description |
寿老人 Jurō-jin |
longevity | 深川神明宮 Fukagawa Shinmei-gū |
I always think of this guy as the bearded old man with a big head. This shrine participates in the famous Fukagawa Mizukake Festival. |
大黒天 Daikokuten |
amassing wealth, good harvest | 円珠院 Enju-in |
Daikoku is one of the more famous of the shichi fukujin, but the temple in Fukagawa is TINY. Daikoku is enshrined in what is essentially a round Buddhist style shack. |
恵比須神 Ebisu-jin |
love & respect; bountiful food | 富岡八幡宮 Tomioka Hachiman-gū |
This is one of the most important shrines in Edo-Tōkyō. I mentioned it here. However, the small shrine to Ebisu seems like an add-on. It’s located on the left, back-side of the main hall. Read more about the Tōkyō place name, Ebisu, here and here. Also, if I’m not mistaken, Ebisu is the only of the 7 gods of good luck who is of native Japanese origin. |
布袋尊 Hotei-son |
selflessness & generosity | 深川稲荷神社 Fukagawa Inari Jinja |
This shrine is tiny. I think I’ve mentioned Inari before. Inari is generally an auspicious kami and shrines to this deity are all over Japan. It’s my understanding that the cult of Inari spread under the sankin-kōtai system because this kami was popular with daimyō. In the Edo Period, Inari became popular with the common people too. |
毘沙門天 Bishamonten |
risk taking; gambling | 龍光院 Ryūkō-in |
This is a tiny temple in a residential area that almost blends into the background. It looks just like any other modern building on the block. |
弁財天 Benzaiten |
being rich & famous; the glamorous life | 冬木弁天堂 Fuyuki Benten-dō |
Another small shrine, but this one has an older, traditional feel. The name of the shrine is interesting. It literally means “Fuyuki’s place to venerate Benzaiten.” Fuyuki was the name of a family of lumber workers who supposedly lived here and had a small shrine to Benzaiten. Benzaiten is sometimes depicted as a slutty, music playing, and jealous bitch. It’s often said if couples visit her shrines together, she’ll get jealous and the couple will break up. |
福禄寿 Fukurokuju |
popularity, happiness & prosperity | 心行寺 Shingyō-ji |
This temple is doing its own Buddhist thing, but has a small “shack” dedicated to the veneration of Fukurokuju. It seems like they only open it for viewing a few times a year, including the new year holiday. |
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So, as I said earlier, Mrs. JapanThis and I have done many shichi fukujin walks. This year we decided to do the Fukagawa Shichi Fukujin Meguri. Fukagawa is a very shitamachi area and even boasts a fantastic museum called 深川江戸資料館 Fukagawa Edo Shiryōkan Fukagawa Edo Museum which reconstructs a block of Edo Period Fukagawa and brings a little bit of Edo to life – highly recommended. Because the area was in the heart of Edo, it wasn’t surprising to find out that it’s one of the easiest shichi fukujin courses. It took us no more than 2 hours to walk the whole thing. They started us at Monzen Nakachō Station[ix] and marked the entire path with flags so that we didn’t need any maps or any GPS (even if we did get lost, there were groups of old people being led by cute tour guides waving flags – they’re easy enough to follow).

Every time I visit an area I’ve written about it’s like seeing an old friend.
Hello, old friend!
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Then we entered Tomioka Hachiman-gū. At the entrance was a massive stone lantern. Its size reminded me of the Monster Lantern in Ueno Park – but the Monster Lantern is much bigger. Still, it’s pretty cool to see a stone lantern of this size. We ventured around to the left hand side of the 本殿 honden main hall of Tomioka Hachiman-gū and found a small grove with 3 stalls housing 3 kami, the middlemost kami was Ebisu.


Notice the group of salarymen walking together.


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The next stop on the Fukagawa Shichi Fukujin Course is Fuyuki Benten-dō, home of Benzaiten, the only female kami (女神 megami) of the 7 gods of good luck. It’s a very small temple and today it was filled with old people standing around and looking very confused… until the tour guide told everyone to make a single file line and pay their respects. We got our stamp and got out of there as quickly as possible so as to beat all the old people to the next stops on our course.

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Next stop was Shingyō-ji where Fukurokuju-son is enshrined. The temple itself isn’t’t much to look at, but the interesting thing is the Buddhist style stall in which Fukurokuju is venerated, it’s a good example of syncretism in Japanese religion (ie; foreign religions like Buddhism naturally mixed with the native Shintōism).

Again, if you didn’t know what you were looking for, you probably wouldn’t even bat an eye at this temple.

The shape of this structure is distinctly Buddhist.

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Along the way, we passed a famous 和菓子屋 wagashi-ya Japanese sweets shop called 伊勢屋 Isei-ya. We picked up some 大福 daifuku and went on our merry way.

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Our 4th stop was Enju-in which houses and enshrinement of Daikokuten. As I mentioned before, most of the shichi fukujin are commonly recognized when seen together, but separately, it may be hard to remember who is who. Ebisu, Benzaiten, and Daikokuten are the most recognizable, I think. Daikokuten’s gig is granting wealth – not just wealth, but ever accumulating wealth. There is a famous chain of “pawn shops[x]” called Daikokuya. The one near my house specializes in high end wallets and bags (Hermes, Chanel, Louis Vuitton, etc…), I can’t help but think there is a connection. Anyhoo, the temple itself is non-descript and if it hadn’t been for the flags lining the path, I might have had a hard time finding the place.


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During my winter vacation, I visited Arizona. Feeling a bit stir crazy one day, I took a 2 hour walk just to see what I could see – and I saw nothing. But walk for 10 minutes through the heart of Edo-Tōkyō and you’ll see lots of things! As we were moseying along, we stumbled across a solitary grave near an intersection. Turns out, this was the grave of Mamiya Rinzō. He was a map maker and a spy for the Tokugawa shōgunate. He made maps of northern Japan and the Kuril Isla— and wait, did you just say “spy?!”
Yes, I did.
In 1826, the Dutch doctor and botanist, Phillip von Siebold was caught collecting maps of northern Japan (drawn by a member of the imperial court in Kyōto, no less). But the Tokugawa shōgunate was all about very limited access to the country[xi]. Furthermore, they insisted on keeping the imperial court out of the business of real politics and especially out of the limited international exchanges possible at the time. So this was quite a big deal to the government in Edo. Today, most of us look back at it and laugh but really this was some North Korea-style shit, right? Well, North Korea shit could get you killed but luckily for von Siebold, the shōgunate didn’t want to create an international riff, so they effectively deported him and that’s the end of story.
But who was the douchebag who told on von Siebold like a little bitch? Oh, it was Mamiya Rinzō from 水戸藩 Mito Han Mito Domain[xii]. Make what you will of that.


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Then, we moved on to Ryūkō-in. This is where Bishamonten is revered. It’s another less than memorable temple.


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After that, we headed to Fukagawa Inari Shrine to see Hotei-son. This shine is literally crammed into a tiny corner of a residential intersection. I bet this is the most action this place gets all year.

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Finally we hit up Shinmei-gū which was larger than the last few places, but not so big. They had their o-mikoshi (portable shrine) on display with pictures indicating that they participate in the mizukake matsuri which is generally spearheaded by Tomioka Hachiman-gū[xiii].

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So, having done quite a few shichi fukujin walks, I was really looking forward to the Fukagawa walk because it’s so famous. But it was a bit of a letdown compared to the others. The highlights were definitely Tomioka Hachiman-gū (because of its size and importance to Edo-Tōkyō) and the grave of Mamiya Rinzō (which just pissed me off). But all in all, I got a lot of good exercise, quality time with Mrs. JapanThis, and best of all, I got a future place name to research. Check this shit out:

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[i] It’s a rhetorical question; I don’t need my inboxes flooded with “no” e-mails.
[ii] For lack of a better word.
[iii] This is the most liberal reckoning I can think of for this era. Various scholars will assign different dates for the beginning of the Muromachi Period depending on how they are trying to frame certain topics. I probably won’t even mention the Muromachi Period again in this article, so let’s leave it at that for now.
[iv] And I reckon most foreigners who have spent a few years in Japan would recognize them too.
[v] And according to Wikipedia, there are at least 10 more in the Kantō area.
[vi] Some routes are officially open as late as Jan. 15th.
[vii] Not unlike in Europe where a church may be dedicated to a certain saint, but the relics or bodies of various other saints and holy people may be also be located on the premises.
[viii] That is too say, they have a real 9-5 most of the time.
[ix] Again, if you’re interested in the etymology of the place name Monzen Nakachō, I recommend you read my article here.
[x] Again, for lack of a better word.
[xi] Some say it was 開国 sakoku a closed country, others say it was under 海禁 kaikin a policy of limited access by sea.
[xii] The same Mito Domain that produced Mito Gaku and the grand douche daimyō extraordinaire, Tokugawa Nariaki. Oh yes, Mito Han. JapanThis! loves to hate on Mito Han almost as much as Satsuma and Chōshū.
[xiii] More about this next summer…
Love this writeup! Really fantastic. Another fun fact about Fukagawa: it was the location of the haiku poet Matsuo Bashō’s hermitage. That’s actually where he got his name, when some dudes planted a banana tree in front of his house. At the time, it was “across the river” AKA the boonies.
There’s a bunch of hidden goodies around Fukagawa relating to Bashō (and the more obvious Bashō memorial). Last time I went to the Fukagawa Edo Museum that you speak of (which is indeed excellent!), there was a stone inscribed with his famous frog haiku. There’s also a bunch of Bashō plaques scattered around the neighborhood, not unlike the one you found of Mamiya Rinzo. I love plaques. They make walks so informative.
Thanks for your comments and kind words!
I was totally going to include him in my write up but I know so little about the guy (and since he’s quite famous, I didn’t want to go spouting off facts about him without being certain myself). I actually ask Mrs. JapanThis about him and said was like, “Oh, yeah! Everybody knows who he is!” I asked her to tell me one of his haiku and she was like, “Well, I’ve never actually read him.” lolol
Next time I head down there to check out the Edo Museum again, I’ll try to pop in the Bashō Museum and get some edumacation of the literary sort!